ABOUT MAJOR LEAGUE LACROSSE
During the summer of 1998, Jake “Body By Jake” Steinfeld was inspired to start a professional outdoor lacrosse league after reading a magazine article about the growth of the sport of lacrosse. Steinfeld sought out a contributor to the article, Owner and President of Warrior Lacrosse Dave Morrow, a leading lacrosse equipment manufacturer, to discuss formation of such a league.
In February 1999 Steinfeld and Morrow joined forces with Steinfeld’s friend and business associate Tim Robertson, Chairman of Bay Shore Enterprises and former CEO of the Family Channel, to form Major League Lacrosse, LLC, a Virginia limited liability company. In 2003, New Balance Athletic Shoe Inc. came on board as a Founding Member of Major League Lacrosse, as well as an Anchor Level League Sponsor.
Major League Lacrosse began play in 2001 to capitalize on the growing demand for world-class field lacrosse driven by dramatic growth in the U.S. lacrosse market. The MLL was praised and heralded for its on-field play, regarded as the best ever seen. With a year-on-year attendance increase, Major League Lacrosse has continued to lead the sport of lacrosse into the mainstream of competitive team sports.